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运营课程

运营课程

  • 促銷價
    $500.00
  • 原價
    $1288.00
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      商品細節

      商業品牌管理運營課程 : 如何透過廣告增加品牌價值
      Business and Administrative Course: How to Enhance Brand Value Through Advertising

      • 課程編號 Course Code: WC055

      • 教授語言Language Used :
        粵語(輔以英語)Cantonese (supplemented with English)

      • 時數 Duration: 12小時12 Hours

      • 節數 Session: 6 堂 6 Sessions

      • 學費 Tuition Fee: US$500

      • 課程程度 Course Level:  短期 General Short Course

      課程簡介
      Programme Information

      在現今競爭激烈的市場裏要突圍而出並不容易,單靠標榜產品優點及銷售優惠不再是致勝之道,透過為產品創造品牌價值,從而增加客戶忠誠度及增加邊際利潤才是大趨勢,而廣告宣傳是最直接及快捷方法。本課程適合有意進一步了解市場營銷,建立品牌價值及制定廣告策略之人士修讀,並透過個案分享,讓學員有更深入認識。

      It is not easy to break through in today's highly competitive market. Simply relying on product advantages and sales incentives is no longer the way to win. It is a big trend to increase customer loyalty and increase marginal profit by creating brand value for products. Advertising is one of the most direct and quickest ways to achieve this goal. This course is suitable for those who wish to learn more about marketing, building brand value and advertising strategies, and share them through case studies to give participants a better understanding.

      課程內容
      Programme Module

      • 1. 價值為本的市場推廣概論

      • 2. 建立品牌價值

      • 3. 整體廣告策略計劃

      • 4. 客戶體驗

      • 5. 廣告媒介趨勢

      • 6. 市場推廣人員面對的挑戰

      • 1. Introduction to value-based marketingtheory

      • 2. Establish brand value

      • 3. Overall advertising strategy plan

      • 4. Customer experience

      • 5. Trends of advertising media channels

      • 6. Challenges faced by marketers

      本課程共16課時(每課時45分鐘),獨家CD&紙質教程提供!自學課程,請勿用於商業用途!

       

       

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